Madrid, 19 de octubre de 2020.- El Almendro,a brand belonging to Delaviuda Confectionery Group, presents the innovations it has developed for this Christmas seeking to facilitate and improve the consumption experience of its nougats.

On the one hand, the brand presents the portions of Hard and Soft Nougat. Individually wrapped portions, the most convenient solution for the most iconic nougats.

On the other hand, this year consumers will also be able to find the most universal nougat – the crunchy chocolate nougat – in individual portions, to eat anytime, anywhere. Two flavors can be found: Classic Crispy Chocolate and 70% Cocoa Crispy Chocolate.

With this new proposal, the brand continues to bet on snacking the crunchy chocolate nougat offering great convenience.

“These are unique formats on the market, individually packaged and perfect to facilitate and make their consumption more convenient,” says Francisco Rodríguez Flores, Brands Director at Delaviuda Confectionery Group.

Likewise, El Almendro continues to bet on its most innovative references – the Sticks and Bites – which will stand out one more year in the linear as they are very disruptive consumer proposals.

Consumers will find  Sticks again this Christmas, the new way to enjoy nougat, in its four varieties: Traditional, Chocolate with Soft Nougat, Caramel and Milk Chocolate Caramel. They are a light and attractive way to consume nougat, very much in keeping with the new tastes of today’s consumer.

Finally, Bites will shine this Christmas in the linear after their arrival in the crunchy chocolate nougat segment in the previous campaign. They are a delicious combination of chocolate, crispy inflated rice and pieces of almond in snack format and bag of 120gr with zip to keep the conditions of the chocolate in perfect condition. The range features three delicious varieties: Classic Chocolate, 70% Dark Chocolate and Chocolate Blond.

“During the previous Christmas campaigns we have managed to position ourselves as one of the leading brands in disruptive innovation in the nougat sector. We are very grateful for the trust that the consumer has placed in us. Delaviuda Confectionery Group we will continue to work on the reinvention of Christmas to offer new formats that respond to the needs and preferences of the consumer”, emphasizes the Brands Director of Delaviuda Confectionery Group.